Google’s UK Market Share drops below 90% for first time in 5 years

Hitwise have recently reported that Google’s UK market share has declined below 90% for the first time in 5 years. Hardly the end of the world for Google, who now have a reported 89.33% UK market share of search, but still notable.

Hitwise data is drawn from ISP monitoring relationships rather than just from panel data so tends to be quite reliable.

Full details of the report are available at The Drum