An Accenture consultant gave a presentation yesterday to an audience of 170 search technology customers at an event I was exhibiting at in London. For decency’s sake I’ll leave her name and the search technology sponsors name out of this article. The audience was a mix of customers, consultants, implementation teams and a few pure search focused people.
While Search driven revenues is a top tier management priority, the majority of day to day Search decisions are still made between manager and director level in middle management land.
So bear this in mind as I paraphrase how Ms Accenture ended her wannabe Carly Fiorina styled presentation.
“so we come to the leanings phase. Middle Managers, [spat out like a dirty phrase] this lot are where you find many of the problems you know. There are three types of middle manager [audience sits up]. You have the lion…he is all roar..quieten him down and make him do your will, he can be praised and you can get him on side [patronising smirk]. Then you have the Donkey [makes slight eeorr sound/gesture combo], he is suborn and he does not like change so he must be dragged along [gestures the pulling of donkey across stage] and then you have the SHARK!!!!…he will come for you at any time and wants to kill your project, he won’t listen he just wants to come at your….[pause]..he must be removed, FINISHED”
Cue slight intake of breath from the audience and heads turning to each other to confirm “did she seriously just say that?”.
The moment was to be savoured briefly before desert came in the form of a dangerous, apparently accidental and inaccurate slight to the partner technology she was speaking about. The sponsors were generous in their praise of the presentation but the white noise as people left the room was “so…do I get fired, coerced sidelined or manipulated”.